Cari Broderson is vice president of economic development marketing for the Greater Houston Partnership. As part of her role, she has assisted in raising more than $20 million toward the Opportunity Houston fundraising campaign. In 2014, the program reached its goal of assisting the region in creating 600,000 jobs since 2005. She is managing editor of GHP’s Opportunity Houston magazine launching the organization’s first digital publication incorporating video and augmented reality. In 2014, Ms. Broderson oversaw the execution of a new Houston image campaign, Houston. The City With No Limits® to assist in attracting business and talent to the region.
Between April 2007 and January 2010, Ms. Broderson held the position of director economic development marketing and investor relations for the Greater Houston Partnership. Her primary responsibilities included art direction for major ad and message campaigns, creative copywriting, trade, conference and event logistics, stakeholder relations and compliance.
Ms. Broderson worked for CITGO Petroleum Corporation in Houston, Texas from September 2004 to April 2007 as community relations/special events manager in the government and public affairs department. Her responsibilities included managing the strategic development and execution of CITGO’s $8.8 million cause marketing program with the Muscular Dystrophy Association and CITGO’s major sponsorship with the Houston Astros. She also organized special events for the company’s senior leadership and employees integrating activities around the company’s brand.
Prior to her work at CITGO Petroleum Corporation, Ms. Broderson worked for the Greater Houston Partnership as manager of international business from September 1998 to September 2004. As part of her activities, she coordinated GHP’s multi-country business mission to Africa in 1999, prepared the Greater Houston Partnership’s proposal for Houston to host the Permanent Secretariat of the Free Trade Area of the Americas and coordinated the Central American Free Trade Area Negotiation Round in Houston.
Ms. Broderson holds a Master of Arts in Latin American Studies from the University of Texas in Austin and a BA in Politics/Economics from the University of the Pacific in Stockton, California. She has one daughter, Ysabelle.